Summary of the Business Breakfast “What Awaits the Labor Market in 2025”
On July 4th, as part of the “HR Brand Award” project partnered with Smart Solutions, a business breakfast took place. The meeting brought together HR industry leaders, authoritative labor market experts, and representatives from prominent companies nationwide to discuss current issues amidst wartime.
Anna Ilyenko, Sales and Development Director, presented an analysis of the current labor market situation based on Gradus Research data conducted since the onset of full-scale Russian invasion.
Dina Konograi, Senior Business Partner for Procurement and Logistics Personnel at MHP, shared the company’s experience in recruiting and retaining staff, with a particular focus on working with students. Dina discussed case studies of implementing relevant programs and attracting 1110 students over the past three years, half of whom were employed by the company. The speaker also addressed issues of gender inequality and reprofiling women in traditionally “male” professions.
Lyubov Ukrayintseva, Director of Personnel at the Silpo supermarket chain, discussed the company’s personnel management practices, including official employment of youth aged 16-17, cross-training, paid internships for students, engagement of retirees, truck driver training courses, and work with veterans.
Larisa Onypko, the leader of the “HR Brand Award” project, summed up that businesses today need to adapt as quickly as possible and already seek various ways to address personnel shortages.
The panel discussion focused on the topic “Engaging Foreign Workers: Challenges, Realities, and the Future of the Workforce in Ukraine.” Representatives from companies such as Nova Poshta, Pravo na Zakhyst, Fillin, and others participated. Experts agreed that migration is one of the most acute issues for Ukrainian businesses.
The event was supported by partners – OLX, Starlightmedia, and Fillin.
