Smart Solutions on the International Stage: Key Events and Achievements Across Countries

Smart Solutions continues to strengthen its position in the international HR and workforce solutions market. Behind this growth are people and teams across Ukraine, Europe, Central Asia, and the Caucasus. They develop new business areas, build partnerships, and share their expertise with the international business community.

Here are some of the key events and achievements from recent months.

Global Results

We continue to expand our clients’ international opportunities while strengthening our standards for data and process management:

• Membership in SIA: As part of Eclectic Talents Group, we joined Staffing Industry Analysts — one of the world’s leading organizations in the staffing and talent management industry. This gives us access to in-depth market analytics and industry insights.
• ISO/IEC 27001:2022 Certification: We confirmed that our processes meet international information security standards.
• Partnership with Deel: We combined Smart Solutions’ HR expertise with Deel’s technology in the Employer of Record and international payroll areas. This enables our clients to hire specialists in more than 100 countries without establishing local legal entities, making international business expansion easier.

Ukraine: Leadership and Market Development

In Ukraine, we continue to strengthen our market position, share our expertise, and invest in the country’s talent potential.

We are proud that this year Smart Solutions topped the ranking of the best outsourcing companies in Ukraine based on the results of 2025 as part of the Ukrainian Business Award. The assessment considered the scale of services, financial performance, digital presence, and client feedback.

The company continues to contribute to the professional HR community in Ukraine and participate in industry forums and conferences:

• As a strategic partner of the HR Brand Award Ukraine, we hosted the Workforce 2030 business breakfast, bringing together 80 HR directors and CEOs. The discussion focused on AI in recruitment, new employment models, and talent ecosystems.
• We joined the “People as the New Economy: Business Strategies in a Talent Shortage”** business breakfast, where our team shared Ukrainian and international experience in addressing talent shortages.
• We presented the company’s expertise in occupational health and safety at the 13th All-Ukrainian Forum “Occupational Safety 2026” and the “Readiness Architecture 2026” forum, both focused on business preparedness for crisis situations.
• We became an information partner of Mental Business Kitchen, where the discussion focused on psychology in business, leadership, and customer experience.
• We became a media partner of the HR Marketing & Employer Branding Conference, dedicated to candidate attraction, AI in recruitment, EVP, internal communications, and employer brand development.
• We supported the “Safety Culture” category within the “Leaders of Change 2026” Award.

Another important area is the development of young talent. Smart Solutions signed a memorandum with the Generation+ Charitable Foundation to jointly develop career guidance, young people’s career skills and stronger connections between young professionals and employers.

Poland: Recognition and Strong Partnerships

In May, our team in Poland received the “European Medal” — an award recognizing the quality of services at a European level.

We also launched the TOP Smart Partner League — an initiative for companies with which we maintain long-term cooperation and a partnership-based approach. The first award went to TEREZ Performance Polymers as an example of a partnership built on trust, fast communication, and shared development.

The Smart Solutions team in Poland regularly participates in professional events, including:

• European Economic Congress — discussing demographic change, population ageing, labor shortages, and new approaches to the organization of work.
• PLASTPOL 2026 in Kielce — exploring the challenges facing modern industry, including the need for qualified professionals, flexible workforce management, and operational stability.
• HR Forum in Sopot — discussing the practical use of AI in recruitment, changes in labor legislation, employment of foreign nationals, and global HR trends.
• Innovation Forum for the Agribusiness Sector in Katowice — analyzing how automation and technological changes in production affect recruitment, onboarding, and the development of team competencies.

The Netherlands: Growth and a Top-5 Market Position

In the Netherlands, we are among the TOP 5 by service volume, according to Polskie Forum HR data for Q1 2026.

Smart Solutions implements large-scale projects in the country, providing comprehensive workforce solutions for manufacturing companies, agriculture, warehouse logistics, hospitality, and retail.

This result is an important motivation for the team to continue developing the market and creating new opportunities for clients.

Central Asia and the Caucasus: New Directions and Expertise

Smart Solutions became the strategic HR partner of the first HUMANRISE Award in Kazakhstan, dedicated to outstanding projects in human capital management and employer branding.

The Award featured 25 HR cases and brought together 200 participants, including CEOs, HR directors, HR professionals, employer brand experts, marketers, and media representatives.

In July, Tetyana Skachko, General Director of Smart Solutions in Central Asia and the Caucasus, became the Chair of the HR Committee of AmCham Kazakhstan — the American Chamber of Commerce in Kazakhstan. The committee brings together business representatives to discuss labor legislation, recruitment, employee retention, and talent development.

We have also opened a new direction and started systematic work with Chinese businesses. We have adapted our presentation and commercial materials, developed the legal framework, built a partner network, and started negotiations with potential clients. The next step is to turn these connections into signed projects.

Our Smart Solutions teams also continue to share their expertise and support professional HR initiatives:

• In Uzbekistan, Maria Makarenkova, Head of the Smart Solutions branch, spoke at the 10th International Central Asian HR Forum. The key topics included AI and automation in HR, new employment models, and the future of the labor market.
• In Azerbaijan, Smart Solutions became an information partner of HR Forum Asia, focused on current HR challenges and the development of the professional community.
• Together with Jacobs, our team in Kazakhstan held a meeting for HR leaders from 15 FMCG companies. The discussion covered compensation, insurance, bonus systems, and employee benefits — areas that directly influence talent attraction and retention.

Looking Ahead

International growth is not only about entering new markets. It is about understanding local regulations, labor markets, talent needs, and business realities — and having a partner who can manage this complexity.

Planning to enter a new market?

We take care of HR and operational complexity across eight countries so you can focus on growing your business. Recruitment, HR administration, payroll, and work with international employees — all with one partner.

Smart Solutions. Smarter Together.