How to Boost Employer Brand?

The attractiveness of a company to potential employees can determine success or failure in attracting and retaining talented professionals. A well-established employer brand will help stand out in the market and attract high-quality, skilled specialists.

On the “For HR” channel, we spoke with HR expert Julia Ogiyenko about the values and principles to consider when building an employer brand and how to differentiate yourself in the labor market among other companies.

“Employees should be ambassadors of the company. It’s really cool if employees are passionate about what they do or sell. It’s great if people are proud of where they work and are willing to talk about it,” – our heroine notes.

We also discussed tools for building an employer brand and how to measure its effectiveness.

“The tools can vary and depend on communication channels and the average age of company employees. It’s important to convey the vibe that exists within the company to attract potential employees,” –  Julia shares.

In a new episode on the For HR channel, we discuss why it’s challenging to find talent in Ukraine and how to make sure your company is talked about in the labor market.