Business Coffee for HRDs and CEOs: “How to Ensure the Sustainability of Human Capital in 2025: Challenges and Strategies”
On April 3, the HR Brand Award invites HR directors and CEOs to a business coffee event to discuss the topic: “How to Ensure the Sustainability of Human Capital in 2025: Challenges and Strategies.”
Human capital is a major challenge for both businesses and governments.
- How can its sustainability be ensured?
- What strategies are companies adopting for workforce management in 2025?
- How do businesses retain employees, enhance team engagement and productivity under constant stress?
- What alternative solutions are being found to address labor shortages?
- How do reskilling and upskilling help business teams stay flexible, adaptable, and achieve their goals in an era of uncertainty?
These and other critical questions will be discussed with HRDs and CEOs.
Special attention will be given to the retention and engagement of frontline employees. We will examine a typical workday of a “blue-collar” worker in Ukraine and the EU, identifying the key factors that influence their motivation and productivity.
“Sustainable human capital is a strategic approach to talent management that ensures long-term development, well-being, and employee efficiency in harmony with business and societal needs. In times of labor migration and rapid market changes, businesses must not only retain talent but also create conditions for their growth, invest in training, mental health, and flexible work environments,” – says Larysa Onypko, leader of the HR Brand Award.
Speakers of the Business Coffee:
- Larysa Onypko, Leader of the HR Brand Award
- Svitlana Mozhova, HR Director at Astarta
- Kateryna Tsybur, HRD at NOVUS
- Andrii Samchyshyn, General Manager at Sun One, International Staffing Adviser
- Guest speaker – Mykhailo Matiash, Doctor of Medical Sciences, Professor at O.O. Bohomolets National Medical University
The event is exclusively for HR directors and CEOs. The venue address will be shared upon registration for security reasons.
Participation is free. Registration is required via the provided link.
Event Partners: Smart Solutions, Sun One, Creative Quarter, Discaf
Media Partner: HRM Platform Hurma
Business Coffee Program
9:00 – 9:45 Participant registration. Coffee, tea, and refreshments.
9:45 – 9:55 Welcome speech by the organizers.
9:55 – 10:15 “The Evolution of Employer Branding: Strategies that Work in the Talent Competition” – Larysa Onypko.
10:15 – 10:45 Topic to be confirmed – Svitlana Mozhova, Astarta.
10:45 – 11:15 “Retention and Engagement of Frontline Employees in the Current Labor Market” – Kateryna Tsybur, NOVUS.
11:15 – 11:45 “A Day in the Life of a Blue-Collar Worker in Ukraine and the EU” – Andrii Samchyshyn, Sun One.
11:45 – 12:15 “Veterans, PTSD, and the Ukrainian Syndrome” – Mykhailo Matiash, Doctor of Medical Sciences.
12:15 – 12:30 Event closing.
